Interview with CleanRobotics – the makers of TrashBot

Four men and one woman standing around TrashBot

Once upon a time a two friends stood in front of an overly complex trash can at a WholeFoods. A short time later CleanRobotics and their first product, TrashBot, were born. I sat down with Tanner Cook and Grant Halleran from CleanRobotics to discuss the world of trash processing and the design of TrashBot. Throughout the interview we discuss how it is especially challenging for a robotics company to balance the demands of engineering and product iteration with sales and market penetration. We also discuss how dealing with trash is a complex, yet fascinating, societal and environmental problem.

Interview with BlastPoint

Alison Alverez and Tomer Borenstein

Meet Alison Alvarez and Tomer Borenstein, the founders of BlastPoint. Before starting BlastPoint, Alison had a career in building big data tools for large Fortune 1000 companies. Through her work, she came to realize two things: When it comes to big data systems, everyone asks for the same subset of features. Only really large companies […]

Criteria for success (Startup Challenge – Part 2)

Over the past several days, I’ve generated 60+ startup ideas by following my idea generating process I blogged about last week. When I look over my list of ideas I have a lot of “gut feelings” about them. Some of the ideas seem too simple, some seem too complex, some seem dumb, and some seem beyond […]

The MVE: Minimum Viable Experiment

picture of beakers and experimental jars with the words "the minimum viable experiment" written over top

Entrepreneurs would find a lot more freedom to explore and grow their ideas if they focussed less on MVP, and more on MVE: the minimum viable experiment.

The Startup Pitch

set of clear elevators with the words "perfect your startup pitch" written overtop

In graduate school, whenever we were getting ready to attend a conference, we would all get together to practice our elevator pitches. In theory, the reason we practiced our pitch was that if by some miracle we found ourselves on an elevator with a philanthropically inclined Bill Gates we’d be ready to win him over with a […]

Review of “Emotional Design” by Don Norman

The book "Emotional Design" by Don Norman, sitting next to coasters depicting a llama and a brown coffee mug.

Good designs are usable, great designs connect on a deeper level. In Don Norman’s “Emotional Design” he explains how designs that can connect with users at the visceral, behavioral, and reflective level are often able to stand the test of time.

In an MVP, do looks matter?

Set of makeup brushes, with the words "In my MVP...do looks matter?" written over-top.

The keyword in MVP is “minimum”. But how minimum should the UI be? In an MVP, do looks matter? The TL;DR answer is : It depends. Probably not too much. But you should definitely come back to worrying about aesthetics as soon as possible.