The MVE: Minimum Viable Experiment

picture of beakers and experimental jars with the words "the minimum viable experiment" written over top

You have all been dutifully instructed to “fall in love with the problem, not the solution.” A lot of ink (virtual or otherwise) has been spent making sure you do your customer research. But as much as the start-up crowd seems to value research,  it still seems like you can’t call yourself a “real entrepreneur” until you build something.

For example, if you spend your time investigating better ways to help senior citizens get to where they want to go, you’re just a do-gooder. But if you tell everyone you are making the “Uber for Seniors,” you are suddenly an entrepreneur.

Even the Lean movement, which espouses an experimental approach, puts a lot of focus on building something. (That “something” being the “minimum viable product.” Emphasis on product.)

I think that would-be entrepreneurs would find a lot more freedom to explore and grow their ideas if there was less pressure to come up with a “thing” to build. Instead, it may be better to focus on conducting worthwhile experiments. So in this post I’d like to introduce the MVE: minimum viable experiment.

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