3 ways to validate your startup idea without building a damn thing

picture of yellow measuring tape, with the words "validate first, build later" written overtop

Last week, I shared my ideas about MVE’s: Minimum Viable Experiments. To recap, an MVE is a type of experiment that should…

  • require minimal set-up,
  • require minimal cost and materials, and
  • ultimately help you determine whether you’ve got a startup idea worth pursuing, or not.

MVEs are great because they take the focus away from building and shift it towards validating. In fact, I think that the longer you can pursue your startup idea without building anything, the more open you’ll be to new ideas, and the more successful you’ll be when it comes time to execute.

So to help you embrace the validate first, build later mantra, I’ve created a list of three ways to test your startup idea without building a damn thing:

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Interview with Greg Buzulencia, CEO and founder of ViaHero

Greg Buzelencia, founder and CEO of ViaHero

Meet Greg Buzulencia, the CEO and founder of ViaHero.

Greg has always had a passion for travel, and loves planning unique, off the beaten path experiences for his friends and family. In April 2016 Greg launched ViaHero so he could turn his passion for travel into a business. ViaHero enables every-day travelers to connect with trip “Heroes,” who provide itineraries full of insight, experiences, and tips that only a local would know. And while ViaHero currently specializes in planning unique trips to Cuba, they are quickly expanding to include other exotic destinations soon. (Iceland, anyone?)

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User-centered startup = Design thinking + Lean

Design thinking + lean = user-centered startup

Two schools of thought that have risen to prominence in the startup world are Design Thinking and Lean. Both promise to help you find better product solutions, but they take you on different routes to get there. In this post I highlight both approaches and propose that if you want to run a user-centered startup you need to use both: a Design thinking + Lean combo.

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Book Review: The Lean Startup by Eric Ries

front cover of "the lean startup" by Eric Ries

(this book review was originally published on The UX Bookclub)

The “Lean” idea has been around for a little less than a decade. It was first introduced by the author, Eric Ries, way back in 2008. Since then, Lean has taken a life of its own. Every entrepreneur, product manager, developer and tech designer has had to at least contend with and discuss the Lean practice if not fully adopt it as their own. And there is also a whole series of Lean books with an intense and loyal following (including Lean UX, which we reviewed in the past).

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