Embrace the “validate first, build later” philosophy and try out these three ways to validate your startup idea without building a damn thing.
Meet Greg Buzulencia, the CEO and founder of ViaHero.
Two schools of thought that have risen to prominence in the startup world are Design Thinking and Lean. Both promise to help you find better product solutions, but they take you on different routes to get there. In this post I highlight both approaches and propose that if you want to run a user-centered startup you need to use both: a Design thinking + Lean combo.
The “Lean” idea has been around for a little less than a decade. It was first introduced by the author, Eric Ries, way back in 2008. Since then, Lean has taken a life of its own. Every entrepreneur, product manager, developer and tech designer has had to at least contend with and discuss the Lean practice if not fully adopt it as their own. And there is also a whole series of Lean books with an intense and loyal following (including Lean UX, which we reviewed in the past).