You have all been dutifully instructed to “fall in love with the problem, not the solution.” A lot of ink (virtual or otherwise) has been spent making sure you do your customer research. But as much as the start-up crowd seems to value research, it still seems like you can’t call yourself a “real entrepreneur” until you build something.
For example, if you spend your time investigating better ways to help senior citizens get to where they want to go, you’re just a do-gooder. But if you tell everyone you are making the “Uber for Seniors,” you are suddenly an entrepreneur.
Even the Lean movement, which espouses an experimental approach, puts a lot of focus on building something. (That “something” being the “minimum viable product.” Emphasis on product.)
I think that would-be entrepreneurs would find a lot more freedom to explore and grow their ideas if there was less pressure to come up with a “thing” to build. Instead, it may be better to focus on conducting worthwhile experiments. So in this post I’d like to introduce the MVE: minimum viable experiment.
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Lately I’ve been thinking about startup ideas. That is, I haven’t been thinking about any particular idea, but rather I’ve been contemplating how to generate good startup ideas. I’ve been noodling questions like…”where do ideas come from?” And, “how do you make an existing idea better?”
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Ego has a bad rap. Conceited, over-confident people are often described by the size of their ego, which has made “ego” a word we try to avoid. But it’s actually a useful concept to think about. In psychology, ego is defined as…
“the part of the psychic apparatus that experiences and reacts to the outside world and thus mediates between the primitive drives of the id and the demands of the social and physical environment.”
In other words, it’s you. It’s the thinking, feeling, piece of you that deals with your instincts as well as the outside world. It’s the piece of you that makes decisions on how to act and behave. It’s the “bubble” your consciousness lives in.
Continue reading “Strong ego required in entrepreneurship and design”
Meet Greg Buzulencia, the CEO and founder of ViaHero.
Greg has always had a passion for travel, and loves planning unique, off the beaten path experiences for his friends and family. In April 2016 Greg launched ViaHero so he could turn his passion for travel into a business. ViaHero enables every-day travelers to connect with trip “Heroes,” who provide itineraries full of insight, experiences, and tips that only a local would know. And while ViaHero currently specializes in planning unique trips to Cuba, they are quickly expanding to include other exotic destinations soon. (Iceland, anyone?)
Continue reading “Interview with Greg Buzulencia, CEO and founder of ViaHero”
Matt Might, a professor at the University of Utah, created a simple but compelling illustration of what getting a PhD means: making small, but discernable dents in the boundary of human knowledge.
Continue reading “The difference between PhDs and startups”