Strong ego required in entrepreneurship and design

Picture of a bubble floating in the air, with the words "strong ego required" written overtop.

Ego has a bad rap. Conceited, over-confident people are often described by the size of their ego, which has made “ego” a word we try to avoid. But it’s actually a useful concept to think about. In psychology, ego is defined as…

the part of the psychic apparatus that experiences and reacts to the outside world and thus mediates between the primitive drives of the id and the demands of the social and physical environment.”

In other words, it’s you. It’s the thinking, feeling, piece of you that deals with your instincts as well as the outside world. It’s the piece of you that makes decisions on how to act and behave. It’s the “bubble” your consciousness lives in.

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