Review of “Emotional Design” by Don Norman

The book "Emotional Design" by Don Norman, sitting next to coasters depicting a llama and a brown coffee mug.

(Originally published on the UX Bookclub)

Usable design is good. Emotional design is better.

I first read Emotional Design in graduate school. I considered it light reading, compared to all of the thick, indecipherable academic texts I was consuming at the time. I remember loving it. But over-time, I started to forget the details. The message didn’t stick with me.

Fast forward to a few weeks ago when I saw Emotional Design as part of a library display of design books. I decided, on a whim, to take it home with me and read it for a second time. I’m glad I did.

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