Self-study research

notebook, pen, and baby picture. With text "Self-study research" over top.

Throughout the Spring, I had been posting a blog entry about once a week. I had a writing schedule that worked well for me. Then something happened that disrupted my routine – I had a baby. This is my second child, so I had a better idea of what I was getting into. But I was still surprised (or rather, reminded) how much an infant disrupts your entire life. I had high hopes of continuing to work on my start-up challenge over the summer, but baby #2 put the kibosh on that.

However, having a second child gave me even more ideas for potential startups. There is so much worry and work that goes into pregnancy, giving birth, and caring for an infant. And I think there is a lot of business potential in products and services that make parents’ lives easier.

So while I didn’t have time to write regular blog posts over the summer, I did have time to engage in a little self-study. Continue reading “Self-study research”

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3 ways to validate your startup idea without building a damn thing

picture of yellow measuring tape, with the words "validate first, build later" written overtop

Last week, I shared my ideas about MVE’s: Minimum Viable Experiments. To recap, an MVE is a type of experiment that should…

  • require minimal set-up,
  • require minimal cost and materials, and
  • ultimately help you determine whether you’ve got a startup idea worth pursuing, or not.

MVEs are great because they take the focus away from building and shift it towards validating. In fact, I think that the longer you can pursue your startup idea without building anything, the more open you’ll be to new ideas, and the more successful you’ll be when it comes time to execute.

So to help you embrace the validate first, build later mantra, I’ve created a list of three ways to test your startup idea without building a damn thing:

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The MVE: Minimum Viable Experiment

picture of beakers and experimental jars with the words "the minimum viable experiment" written over top

You have all been dutifully instructed to “fall in love with the problem, not the solution.” A lot of ink (virtual or otherwise) has been spent making sure you do your customer research. But as much as the start-up crowd seems to value research,  it still seems like you can’t call yourself a “real entrepreneur” until you build something.

For example, if you spend your time investigating better ways to help senior citizens get to where they want to go, you’re just a do-gooder. But if you tell everyone you are making the “Uber for Seniors,” you are suddenly an entrepreneur.

Even the Lean movement, which espouses an experimental approach, puts a lot of focus on building something. (That “something” being the “minimum viable product.” Emphasis on product.)

I think that would-be entrepreneurs would find a lot more freedom to explore and grow their ideas if there was less pressure to come up with a “thing” to build. Instead, it may be better to focus on conducting worthwhile experiments. So in this post I’d like to introduce the MVE: minimum viable experiment.

Continue reading “The MVE: Minimum Viable Experiment”

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