Equity, Designers, and Startups

paper and pen with words overlayed "equity, designers, and startups"

In a recent post, I discussed some of the reasons a freelance designer might hesitate to take on a startup client. A primary reason designers may balk at working with a startup is compensation; specifically, not receiving it. One potential solution is to ask the startup for equity, but that brings its own list of concerns. For instance, consider this question from a freelancing UI/UX Designer that climbed aboard the startup train for the first time:

I’m serving as UI/UX and Front End Dev for a pre-money startup. They have 3 founders and one other employee, all technical and competent. I played a significant role in distilling their ideas into solid workflows, prototypes, and a defined scope for MVP. I will build the front end for the MVP. We have a good relationship and they want me to stay on board. I intend to get them at least to MVP, likely further. How do I contextualize my value?

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