Two schools of thought that have risen to prominence in the startup world are Design Thinking and Lean. Both promise to help you find better product solutions, but they take you on different routes to get there. In this post I highlight both approaches and propose that if you want to run a user-centered startup you need to use both: a Design thinking + Lean combo.
There is a story, or parable, that regularly pops up in the startup and tech communities. It goes something like this:
“User don’t know what they want. If Henry Ford asked users what they wanted, they would have just said ‘faster horses.’ They never would have arrived at the car.”
This story drives me nuts. It is also so prolific that people have stopped even bothering to tell the whole story.