Review of “Emotional Design” by Don Norman

The book "Emotional Design" by Don Norman, sitting next to coasters depicting a llama and a brown coffee mug.

(Originally published on the UX Bookclub)

Usable design is good. Emotional design is better.

I first read Emotional Design in graduate school. I considered it light reading, compared to all of the thick, indecipherable academic texts I was consuming at the time. I remember loving it. But over-time, I started to forget the details. The message didn’t stick with me.

Fast forward to a few weeks ago when I saw Emotional Design as part of a library display of design books. I decided, on a whim, to take it home with me and read it for a second time. I’m glad I did.

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Get to big ideas fast: Review of “Sprint” by Jake Knapp

Sprint

(this book review was originally published on The UX Bookclub)

Designers are not just designers. In fact, if you define “design work” as time spent creating beautiful things, then I would say designers are really “designers” only about a quarter of the time. In reality, good designers are team facilitators. Good UX is everyone’s responsibility, and UX designers are just there to facilitate the process.

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Book review: Validating Product Ideas by Tomer Sharon

my battered and worn copy of Validating Product Ideas

(this book review was originally published on The UX Bookclub)

I’ve been a freelance UX’er for over a year now, and somehow I’ve fallen in to the niche of working only with entrepreneurs. All of my clients are startups in one phase or another. And when I’m approached by a new client, they almost always request the same thing:

“I just need you to help me figure out my MVP.”

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Book Review: The Lean Startup by Eric Ries

front cover of "the lean startup" by Eric Ries

(this book review was originally published on The UX Bookclub)

The “Lean” idea has been around for a little less than a decade. It was first introduced by the author, Eric Ries, way back in 2008. Since then, Lean has taken a life of its own. Every entrepreneur, product manager, developer and tech designer has had to at least contend with and discuss the Lean practice if not fully adopt it as their own. And there is also a whole series of Lean books with an intense and loyal following (including Lean UX, which we reviewed in the past).

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