Review of “Emotional Design” by Don Norman

The book "Emotional Design" by Don Norman, sitting next to coasters depicting a llama and a brown coffee mug.

Good designs are usable, great designs connect on a deeper level. In Don Norman’s “Emotional Design” he explains how designs that can connect with users at the visceral, behavioral, and reflective level are often able to stand the test of time.

Get to big ideas fast: Review of “Sprint” by Jake Knapp


Sprint provides a blue print for design-facilitators. It provides a detailed and thorough explanation of how you can take a small team of people and go from zero to prototype in just 5 days. It covers design activities like goal setting, user process mapping, expert interviews, “how might we” requirements gathering, solution sketching, prototyping, and user testing.

Book review: Validating Product Ideas by Tomer Sharon

my battered and worn copy of Validating Product Ideas

When I started reading Validating Product Ideas by Tomer Sharon, I instantly understood what he was trying to do: teach entrepreneurs how tolove the problem, not the vision. I’ve been trying to help my clients with this through hands-on, user-research practice. Now I might start assigning reading “homework” from Validating Product Ideas too.

Book Review: The Lean Startup by Eric Ries

front cover of "the lean startup" by Eric Ries

The “Lean” idea has been around for a little less than a decade. It was first introduced by the author, Eric Ries, way back in 2008. Since then, Lean has taken a life of its own. Every entrepreneur, product manager, developer and tech designer has had to at least contend with and discuss the Lean practice if not fully adopt it as their own. And there is also a whole series of Lean books with an intense and loyal following (including Lean UX, which we reviewed in the past).